But soliciting such personal information from total strangers is easier said than done. You have to design a good squeeze page to capture the attention and interest of visitors for them to trust you with their personal information that you need for your business. Since capture pages are about prospecting and mining for information, they must be developed in such a way that the prospect will feel comfortable giving out their personal information.

When a network marketing newbie has no idea how to create a capture page that converts visitors into leads, his prospecting pages turn into email messages sloppily put together without powerful ad copy that gets people interested in an offer. Here are a few tips on how you can design an effective capture page:

1) Use a mix of compelling sales points with powerful psychological triggers.

Most people who create a sales page miss either one or both of these elements. Writing a compelling copy is understandably difficult for beginners so it is best that you first enroll in a copy writing course or hire someone with the necessary experience to help you out.

A capture page with compelling sales points and powerful psychological triggers is one that does not immediately badger prospects into buying. Instead, it promises valuable benefits in exchange for information. It also tries to be brief and avoids taxing the patience of the visitors. Finally, it assures the prospects that the personal information they provide will not be shared with anyone.

2) Concentrate on building enthusiasm with a little bit of hype.

The capture pages should be designed to arouse people’s curiosity. One way of doing that is by putting a wealth of information on the page to give the impression that you really know your business. Make sure to clearly explain what solution you are providing and for whom you are providing it for. If you don’t present a specific problem that you will resolve, you are not going to convert traffic into leads. It also helps if you create a sense of urgency for the prospect to decide and act posthaste. This call to action will not only raise the value of your offer but also directs the prospect on what to do.

3) Squeeze in such psychological triggers, such as “Proven to Work”, “Revealed”, and “Insider Secrets”.

These buzz words will compel your visitors to continue reading your copy, and will in the process, raise the perceived value of your offer.

4) Ensure a smooth flow of your lead capture page.

If the copy looks amateurish and it doesn’t slowly move forward, you won’t break down your visitor’s resistance to the sale or opting in to become a lead. The capture page does not need to be long since in online marketing, less is often more. You will ensure the smooth flow of your capture page if you condense it in one paragraph citing the benefits of your offer. This technique is expected to boost your opt-in rates.

5) Personalize your copy by using your name, location, picture or video of yourself throughout your page.

This not only builds credibility but also lets people know that there is a real person behind the offer they are reading on the website. You can even put your phone number and name in your privacy policy to help build your credibility and convince visitors you’re not out to spam them or sell the information they provide you to spammers.

Of course there are also ways to get capture pages that are designed by professionals in the business. As a newbie to this industry, I would recommend using this route as it will save you a lot of pain and time.

If you are looking to write effective blogs, emails or sales letters, then this is perfect for what I’m about to share with you. The trick here is to take the reader through a story and to get them emotionally attached so that they read the piece all the way through. You want to suck them in and get them riled up, so that by the time they finish the piece, they’re literally shouting “Where do I sign up?!”.

So how do you do this exactly? Well there are 3 basic steps you will need to follow:

1. You will need to qualify them:

What I mean by this is that you will need to mention a benefit or pain that the reader can identify with.

This can be done in the header. Something like: “Can’t Sleep at Night? Doctor Chen Has A New Miracle Cure”. You should also learn to leave them hanging in the header. This will make them want to read on and find out what the “miracle” cure is.

2. Create a story and a problem:

People identify with stories. So write the problem in a story format which will make them want to read it all the way till the end so they can find out the solution.

3. Provide them with a solution:

Show them how and why it works. The key here is to make sure you show them a way to get rid of their pain and how they can increase their pleasure.

Think about this. You shouldn’t be selling them a product. Instead you are really selling people the benefits of your product. The end result is the same – someone buys from you. But how you got there, is completely different. People don’t care what the features of the product are, as long as they can achieve the benefits with it.

Would I really care how long a company has been established for if they can pay me a handsome salary that allows me to pay off all my debts? Not really. Would you care if you had to sell water coolers if I promised you could buy your dream home in 1 month? Not really.

Sell the solution. Sell the benefits. And you won’t go wrong.