Online Marketing Techniques | Aaron Chen | The Official Blog Of The 'Keyboard Samurai'

Exposed! How to Write Effective Sales Articles

by Aaron Chen • June 10th, 2009

This could be one of the most difficult things to learn. But extremely effective if done well. It’s an art. Something that is not learnt in an instant but acquired over time. But having said that, there are little tricks and tips that you can start doing today that will make a huge difference to your sales copy and articles.

If you are looking to write effective blogs, emails or sales letters, then this is perfect for what I’m about to share with you. The trick here is to take the reader through a story and to get them emotionally attached so that they read the piece all the way through. You want to suck them in and get them riled up, so that by the time they finish the piece, they’re literally shouting “Where do I sign up?!”.

So how do you do this exactly? Well there are 3 basic steps you will need to follow:

1. You will need to qualify them:

What I mean by this is that you will need to mention a benefit or pain that the reader can identify with.

This can be done in the header. Something like: “Can’t Sleep at Night? Doctor …

Attraction Marketing Basics: STOP promoting your business, and start BRANDING YOU!!

by Aaron Chen • May 29th, 2009

What exactly am I talking about here? Stop promoting my business? Are you nuts?!

Most MLM sponsors teach their downlines the worst ways to market their business, especially in today’s day and age. Downlines are instructed to push their company and to push their brand. Most of the time they are given corporate replicated websites, which unfortunately, most people turn off to. And that’s a fact! And you know what? It’s not your sponsors fault. Because most of them don’t know any better.
The problem is, in today’s world, the Internet is blitzed with advertising. Everyone has the best deal, the best company, the best marketing plan, the best wonder drug! And this has made the average person immune to advertising online.

The key here is not to brand your business opportunity, but to brand you! This is also known as Attraction Marketing. People buy from people. People like to buy from people that they respect and trust. They are not looking for another business opportunity, they are looking for a leader! A leader that will show them exactly how to succeed in the Network Marketing industry.

So how do you brand yourself as a leader? Well the first step …