Throughout my journey in the Network Marketing industry, I have met and spoken to many people from all walks of life. From successful corporate professionals, to the working mom, and all the way to the person struggling to make ends meet at home.
And it’s interesting because no matter how different these people are, there is one similar problem that they all share, and that is FOCUS. And this may sound silly, obvious and even cliché, but focus is the one thing that can make the difference between success and failure in the Network Marketing industry.
There are 3 types of focus that plagues people in this business.
1. Lack Of Time & Commitment To The Business
This one is obvious and is the most common. Most people that join the MLM industry are normally working a fulltime job and are either looking for some extra money on the side, or are looking to start off that way and eventually move into the business full time. The problem though is that most people are busy and are not willing to put much effort into their MLM business. Now, it is possible to make money from this business part time, but in order to do that, it requires a little focus and dedication.
A lot of people will put in a couple of hours a week into their business, not get any results, and then complain that this industry is too tough and then quit after about a month or so. Putting in 2 hours a week into your MLM business will not make you a cent. Maybe a few dollars if you’re lucky. But in order to be effective, even as a part timer you will need to put aside at least 2 to 3 hours a day into your business if you want to see any real developments. And if you’re serious about making some extra money, by hook or by crook, you should find a way to make that happen.
2. Lack Of Patience
People tend to forget that Network Marketing is a real business, and just like any real business, it takes time to grow. And in this industry, there are many ways to generate leads and traffic into your business. But what I’ve seen countless times, is people trying out one strategy for a few days, not getting any leads or business from it, and then throwing that strategy out the window and moving onto another one. This becomes a vicious cycle, which results in total failure and the person quitting the business altogether.
The answer to this problem is to be patient. Focus on one or two strategies, become an expert at them, and keep doing them every single day. Do not stop and remember that it takes time to build some traction with your marketing efforts, whether you are building your business online or offline.
3. Over Diversifying
How many companies does the average person work for? I would say, just ONE. So why is it that so many people in Network Marketing, work with 2, 3 and even 4 MLM companies?! People seem to think that the more they diversify in MLM, the higher the chances that they will make money. How can people expect to be successful in 3 companies, if they aren’t even successful in 1? Focus is the key. We’re not buying stock or funds. Over diversifying will kill your business. Just stick to one company that you believe in, and keep working at it until you bear some serious fruit.
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